Cash + David ft. Rome Fortune ‘Pains 4 U’ by Youth Hymns
Youth Hymns have created this atmospheric little video for electro-pop duo Cash + David’s track Pains 4 U. It sees the artists perform in a largely empty house which has been lit up in a large-scale lightshow of highly contrasted, vibrant neon colours. But the mood that’s created is one of loneliness, with as the two figures amble around the misty, littered space. The result is a highly watchable and dreamy video with a cool, staccato edit and lovely lighting design.
FROM THE DIRECTOR
“Our man Lee hooked up an old house with 1,000 remote controlled coloured lights. We then stood outside the house in the middle of the night and got busy conducting a concerto of patterns and colours. It was like Fantasia or something. The nosey neighbours thought they were hallucinating.
DIRECTOR OF PHOTOGRAPHY