LEE LIGHTING RENTAL

Lighting Equipment Hire – Specializing in Commercials, Music Videos & all Aspects of Film & TV Lighting

By

Lloyds Bank Florist

Lloyds Bank’s new B2B campaign celebrates small business owners with online films showing them getting their moment in the limelight.

Rainey Kelly Campbell Roalfe/Y&R created the video-on-demand ads, the first of which features a florist. The spot opens on a celebrity being hounded by paparazzi as she leaves a shop and the florist trails behind her carrying flowers. The focus then shifts to the florist who, by the end of the ad, is getting a photoshoot of her own. Two more films, about an electrician and a courier, will run later, alongside a radio ad voiced by Nick Hewer, the Countdown presenter.

 

 

Credits

Brand
Creative director
Art director
Copywriter
Business director
Account director
Agency producer
Director
Production company
DoP
Gaffer
Lee Parfitt/Yurandi Poots
lloyds_tsb_lloyds_logo_detail.png

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: