Taking over the NY Swiss Institute with a multiscreen installation.
Victorinox commissioned us to showcase their FW-16 collection through an innovative installation as part of NYFW at the Swiss Institute in NYC.
We used a mixture of CGI and live action footage to create four distinct environments for four key looks of the collection to be played over a five times HD sized projection. The projection spanned over three walls of the art gallery while sound and video were controlled by a custom software. The software mixed 100s of renders and live action footage and a 32 channel soundtrack together in real time as a never-ending film.
Concept — Thomas Eberwein & Régis Tosetti + Simon Palmieri
3D & Film Direction — Thomas Eberwein
Art Direction — Regis Tosetti + Simon Palmieri
3D Animation & VFX — Thomas Traum (Thomas Eberwein, Safwaan Motara, Victor Ferier), Rich Nosworthy, Kevin Gautraud, Pierre Magnol, Misha Shyukin, Peter Tomaszewicz
Cloth Simulation — Fabian Rosenkranz
Modelling — Joe Myers
Editing — Ndayé Kouagou, Akhil Kanukuntla, Victor Ferier
Grading — Okay Studio
Programmer — Daniel Lewis
Sound Design & Music — Dom Harwood
DOP — Stefan Yap
Set Design — Thomas Bird
Focus Puller — Andrew Bradley
2nd AC — Julian Sharma
DIT — Chris Belcher
Gaffer — Lee Parfit
Sparks — Terry Robb & Martin Kloud
Rigger — Jason Lobb
Grip — Phil Murray
Runners — Sam Carter and Bui Mushekwa
Model — Jaycey Elthalion @ Select
Casting Director — Sarah Bunter
Grooming — Jody Taylor @ Premier
Styling — Alize Demange
Production — Julie Vergez for Thomas Traum Ltd
This is an experiential installation of our FW16 Modern Craft collection. The event will include video projection as well as a product installation within the Swiss Institute.