Kyle Edmund Jaguar F-Type TV Spot
British No.1, Kyle Edmund, has today stated his ambition to become the best tennis player in the world as he prepares to take the Wimbledon Championships by storm next week. Speaking exclusively as part of Jaguar’s Show Your Edge content series, Edmund describes how his self-belief has been the driving force behind his impressive recent form.“I have developed a belief that there is no one I can’t beat and I’m at a stage now where I do not fear anyone.”
Edmund has shot up through the rankings this year and believes one asset in particular can give him the edge. “In my opinion I have the best forehand in the world. My ball striking is the best it has ever been, I have all the tools and that gives me great confidence going into Wimbledon.” The 23-year-old certainly isn’t shy in sharing where he feels his ambitions can take him. “There are so many things to accomplish”, Edmund says, “there’s always the determination to achieve more and, of course, eventually becoming number one in the world is one of those.”
Jaguar UK ambassador, Edmund, is approaching his first Wimbledon as British number one with a composed optimism, described how his predecessor has helped him build his edge. “I’ve spent four off seasons with Andy (Murray) and I remember thinking this guy is number three in the world, his work ethic is incredible, if that is what number three looks like, I can’t expect to work less and get higher than that. There are no shortcuts in this game.”
The short film is the first in a three-part series of ‘Show Your Edge’ films that will offer insight into the journeys of British tennis’ three biggest stars; Edmund, Johanna Konta and Andy Murray, as we approach the start of the Wimbledon Championships next week. Jaguar is entering its fourth season as the Official Car of The Championships, Wimbledon which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.