LEE LIGHTING RENTAL

Lighting Equipment Hire – Specializing in Commercials, Music Videos & all Aspects of Film & TV Lighting

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British GQ & Selfridges

It’s time to meet your inner frontman. In this exclusive video, he struts his way through the new Tailoring & Casual Room at Selfridges London to introduce you to the key styles of the season (and reveals how to wear them with swagger).

After you reach a certain age, Christmas stops being about Saint Nick, presents under the tree and whether or not you’ve been naughty or nice this year. For most of us, the true meaning of Christmas is being able to dedicate a whole season to partying the long winter nights away. It’s about living for the moment with one hand waving free. It’s having a wild time in even wilder company – and all to the accompaniment of a great soundtrack.

That’s why this year Selfridges are leading the way by taking their style inspiration from rock stars. After all, nobody parties harder than rock stars. If your wardrobe is currently looking less like Mick and Keith’s Seventies flight case than it could, this is your chance to add a bit of glam-punk spirit to your Christmas looks. Nothing will liven up your office party more than being able to strut in like Liam Gallagher about to headline Knebworth. It’s certainly a lot more fun than wearing yet another novelty Christmas jumper.

In these exclusive images, we’ve picked out some of our favourite looks from the Selfridges Rocks Christmas collection, which is in-store right now. As you can see, this season it’s all about high-energy outfits that are androgynous, decadent and elegantly disheveled. Top brands such as Ralph Lauren, Paul Smith and Kurt Geiger are all getting involved. Your eyes do not deceive you, that really is Ralph Lauren’s iconic Polo Bear hanging out with Queen, The Who and The Rolling Stones. Christmas is no time to stay quiet. The party’s starting, so take your inspiration from icons such as David Bowie, Sir Elton John and Freddie Mercury and start living with the volume turned up.

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