Tom Hiddleston, why are you crying in a tunnel?” was the question on Twitter’s lips after the star shared a mysterious video of himself doing just that.
Posting only his second tweet of 2018, the Thor: Ragnarok star shared a cryptic clip of himself slowly walking through a tunnel looking very serious indeed, which ended with the word “Betrayal” appearing on the screen.
And it’s fair to say fans were pretty keen to find out what on earth a one-minute video of Hiddleston’s eyes brimming with tears in a metal tube really meant.
But the panic is now over – and as many had speculated, the actor is confirmed to be working on a version of Harold Pinter’s 1978 play Betrayal.
Hiddleston will play Robert in Jamie Lloyd’s new production at the Harold Pinter Theatre from 5th March 2019 for a limited season ending on 1st June.
The announcement comes 40 years to the day after the first ever performance of Betrayal on 15th November 1978 which starred Michael Gambon and Penelope Wilton.
Betrayal tells the story of a seven-year romance in reverse chronological order and has been described as the “most moving” of Pinter’s plays. It is inspired by the playwright’s extramarital affair with BBC TV presenter Joan Bakewell, which spanned seven years.
Tom Hiddleston said: “Betrayal is a masterpiece. Jamie Lloyd’s Pinter at the Pinter season is terrific and I am so pleased that he’s asked me to be part of it.”
The production forms the culmination of the Pinter at the Pinter season marking ten years since the Nobel Prize winner’s death.
Tickets for Betrayal at the Harold Pinter Theatre will go on sale at 9am on 30th November, with priority on sale to all previous The Jamie Lloyd Company ticket bookers, ATG Theatre Card members and Pinter at the Pinter ticket holders at 9am on 29th November.
Running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.
Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera. “It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson.
“As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.” BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors.
Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”
From the training ground to the stadium, Chelsea F.C. and Beats Studio3 Wireless are Made To Stay Locked In. Beats provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair as we became Premier League champions in 2017.
Eden Hazard, who is a Beats ambassador, said: ‘I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.’
Chris Townsend OBE, Chelsea FC commercial director, added: ‘We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.
‘We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.’
Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.
The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.
It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.
For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.
The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.
The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.
Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”
Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”
The new ELISABETTA FRANCHI Fall/Winter 2018-19 campaign has been filmed in a 70ies style location. The protagonists take action in a vintage atmosphere enhanced by the wooden walls, and they present the outfits as colour explosions on the pale blue background of the hall. Tartan and maxi bows on the necklines are mixed with the brightness of the vinyl, sequins and laminated fabrics, creating impressive contrasts, where irony and sophistication coexist.
Lying down on the soft sofas and moquettes, or walking confident like sculptures, these fascinating protagonists express complicity and melancholy at the same time. Nadine Leopold’s charismatic beauty is a tribute to Monica Vitti: her blond hair and the blue shades on the eyes surrounded by a “rain of freckles”, clearly reminds the Italian (non) diva, who perfectly embodies the essence of the Fall/Winter 2018-19 collection.
A movie Star who have been able to inspire people, thanks to her charm, irony and sense of humour, being conscious that these qualities were the origin of her strength.
The campaign is signed by one of the most prestigious names in the international fashion scene: Mariano Vivanco. The incredible talent of this photographer and film-maker in unveiling the natural soul of the subject is the highlight of the new Fall/Winter 2018-19 collection.