Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.
The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.
It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.
For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.
The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.
The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.
Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”
Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”
The new ELISABETTA FRANCHI Fall/Winter 2018-19 campaign has been filmed in a 70ies style location. The protagonists take action in a vintage atmosphere enhanced by the wooden walls, and they present the outfits as colour explosions on the pale blue background of the hall. Tartan and maxi bows on the necklines are mixed with the brightness of the vinyl, sequins and laminated fabrics, creating impressive contrasts, where irony and sophistication coexist.
Lying down on the soft sofas and moquettes, or walking confident like sculptures, these fascinating protagonists express complicity and melancholy at the same time. Nadine Leopold’s charismatic beauty is a tribute to Monica Vitti: her blond hair and the blue shades on the eyes surrounded by a “rain of freckles”, clearly reminds the Italian (non) diva, who perfectly embodies the essence of the Fall/Winter 2018-19 collection.
A movie Star who have been able to inspire people, thanks to her charm, irony and sense of humour, being conscious that these qualities were the origin of her strength.
The campaign is signed by one of the most prestigious names in the international fashion scene: Mariano Vivanco. The incredible talent of this photographer and film-maker in unveiling the natural soul of the subject is the highlight of the new Fall/Winter 2018-19 collection.
What does the future of fashion look like? Join Selfridges experts, trend forecasters, fashion pioneers and, yes, our very own in-store psychics, to find out what our wardrobes – and the way we shop – will look like a season, a year or even a decade from now.
Non-conformist and more extreme fashion is becoming increasingly acceptable, along with gender fluidity and brands that are gender inclusive, rather than specific. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.
We’re going bananas for these specs. Keep your eyes peeled for the launch of our brand-new sunglasses and optical destination at SelfridgesLondon.
British number one and Jaguar UK ambassador, Johanna Konta, is bidding to be the first British woman to lift the Wimbledon title in over 40 years. Konta reached the semi-finals at the All England Club last year, helping the 27-year-old climb to a career-high fourth in the rankings.
She is ready to “fight till the end” to go one better at Wimbledon. Konta warns, “I will be an entertainer and I will be aggressive.”
British No.1, Kyle Edmund, has today stated his ambition to become the best tennis player in the world as he prepares to take the Wimbledon Championships by storm next week. Speaking exclusively as part of Jaguar’s Show Your Edge content series, Edmund describes how his self-belief has been the driving force behind his impressive recent form.“I have developed a belief that there is no one I can’t beat and I’m at a stage now where I do not fear anyone.”
Edmund has shot up through the rankings this year and believes one asset in particular can give him the edge. “In my opinion I have the best forehand in the world. My ball striking is the best it has ever been, I have all the tools and that gives me great confidence going into Wimbledon.” The 23-year-old certainly isn’t shy in sharing where he feels his ambitions can take him. “There are so many things to accomplish”, Edmund says, “there’s always the determination to achieve more and, of course, eventually becoming number one in the world is one of those.”
Jaguar UK ambassador, Edmund, is approaching his first Wimbledon as British number one with a composed optimism, described how his predecessor has helped him build his edge. “I’ve spent four off seasons with Andy (Murray) and I remember thinking this guy is number three in the world, his work ethic is incredible, if that is what number three looks like, I can’t expect to work less and get higher than that. There are no shortcuts in this game.”
The short film is the first in a three-part series of ‘Show Your Edge’ films that will offer insight into the journeys of British tennis’ three biggest stars; Edmund, Johanna Konta and Andy Murray, as we approach the start of the Wimbledon Championships next week. Jaguar is entering its fourth season as the Official Car of The Championships, Wimbledon which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.