From the training ground to the stadium, Chelsea F.C. and Beats Studio3 Wireless are Made To Stay Locked In. Beats provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair as we became Premier League champions in 2017.
Eden Hazard, who is a Beats ambassador, said: ‘I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.’
Chris Townsend OBE, Chelsea FC commercial director, added: ‘We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.
‘We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.’
Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.
The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.
It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.
For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.
The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.
The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.
Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”
Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”
The new ELISABETTA FRANCHI Fall/Winter 2018-19 campaign has been filmed in a 70ies style location. The protagonists take action in a vintage atmosphere enhanced by the wooden walls, and they present the outfits as colour explosions on the pale blue background of the hall. Tartan and maxi bows on the necklines are mixed with the brightness of the vinyl, sequins and laminated fabrics, creating impressive contrasts, where irony and sophistication coexist.
Lying down on the soft sofas and moquettes, or walking confident like sculptures, these fascinating protagonists express complicity and melancholy at the same time. Nadine Leopold’s charismatic beauty is a tribute to Monica Vitti: her blond hair and the blue shades on the eyes surrounded by a “rain of freckles”, clearly reminds the Italian (non) diva, who perfectly embodies the essence of the Fall/Winter 2018-19 collection.
A movie Star who have been able to inspire people, thanks to her charm, irony and sense of humour, being conscious that these qualities were the origin of her strength.
The campaign is signed by one of the most prestigious names in the international fashion scene: Mariano Vivanco. The incredible talent of this photographer and film-maker in unveiling the natural soul of the subject is the highlight of the new Fall/Winter 2018-19 collection.
What does the future of fashion look like? Join Selfridges experts, trend forecasters, fashion pioneers and, yes, our very own in-store psychics, to find out what our wardrobes – and the way we shop – will look like a season, a year or even a decade from now.
Non-conformist and more extreme fashion is becoming increasingly acceptable, along with gender fluidity and brands that are gender inclusive, rather than specific. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.
We’re going bananas for these specs. Keep your eyes peeled for the launch of our brand-new sunglasses and optical destination at SelfridgesLondon.
British number one and Jaguar UK ambassador, Johanna Konta, is bidding to be the first British woman to lift the Wimbledon title in over 40 years. Konta reached the semi-finals at the All England Club last year, helping the 27-year-old climb to a career-high fourth in the rankings.
She is ready to “fight till the end” to go one better at Wimbledon. Konta warns, “I will be an entertainer and I will be aggressive.”