The 23-year-old Louisa Lippmann is the new star on the volleyball field and will soon also focus on ASICS as an international testimonial Multiple German champion, cup winner, Supercup winner and volleyball player of the year 2017 – the list of successes of Louisa Lippman has expanded rapidly in the last two years. Not for nothing is the native of Herforderin in the scene as a shooting star with international potential, at least since the change from Dresden to Schwerin SC also brought on the field the breakthrough.
In addition to determination and ambition, the 1.90-meter-tall player convinces above all through her outstanding athletic ability, which she impressively demonstrates, for example, with one-armed pull-ups. Especially the positive charisma and enjoyment of the movement, which conveys Louisa in all claims in high-performance sports, were the reason why ASICS as one of the leading volleyball providers Louisa Lippmann as a face for the international brand campaign
I wanted to win MOVE ME.
At ASICS we believe that movement isn’t just about the physical. For French heptathlete and European athletic champion Nana Djimou, winning in her sport means training both her strengths and weaknesses.No one ever stood still and achieved something great. We urge you, encourage you, push you to move.Because, the way you move shows the world who you are. Whatever your moves may sound like, look like, or be—they’re meant to be seen. (Don’t ever let anyone tell you otherwise.) So, own who you are.
Your authentic, real self is the most powerful and positive statement you can make on the world. It’s natural to be who you are, not who you are told to be. Express your latest moves and connect to the world by using #IMoveMe.
Stink Studios has once again teamed up with adidas Football to launch style icon Paul Pogba Season III of the adidas Football x Pogba Capsule Collection.
Designed to reflect Pogba’s personality and creativity both on and off the pitch, the latest collaboration includes a range of clothing, footwear and accessories designed for the stadium and the street.
Adidas launch the new Paul Pogba capsule collection in a series of films created by Stink Studios. Each film encapsulates the style and individuality of Pogba – set to the new track “Game Hunt” by Serious Klein.
Adidas designers worked closely with the player to ensure the range represents his creativity and unique sense of style, highlighted in the range’s striking burgundy and metallic grey colour palette. Standout pieces include a reversible velvet bomber jacket with PP detailing, a unique long sleeve velvet tee with a metallic silver zip up the side and a luxury black leather backpack with PP branding and silver toned hardware. The range also includes track pants, tees, a cap and a signature ball. On-pitch footwear includes the PP PREDATOR 18+ CONTROL, featuring a metallic grey upper and deep burgundy PURECUT LACELESS system. The shoe is also available in cage and street models.
The cage shoe features the same upper as the on-pitch boot, while the street shoe features a sleek all-grey design. Both shoes include the brand’s revolutionary BOOST technology for comfort on any surface. In fitting with the range, adidas Football will be launching the collection in the fashion capital of the world, Paris. The collection will be available in select fashion and trend stores and will also be available via adidas.com and adidas stores in Paris, London, Moscow, Beijing, Shanghai, New York, Manchester, Sao Paulo, Dubai, Bogata, Santiago, and Tokyo. The films created by Stink Studios were directed by Stink Films director, Giorgio Bruni, and will break on 30th April across online and social.
Turning Imagination Into Reality
Nike Sportswear global campaign for Air Max Day.
This year’s approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.
While there have been other Nike Air shoes designed explicitly for lifestyle, beginning with the 1987 Air Safari, these all featured air units originally created for running performance. The Air Max 270 unit, and its subsequent shoe, is the first 100-percent lifestyle Air shoe — designed with the same rigor as sport performance but for the demands of all-day wear. The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit. The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort. Expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too. The Air Max 270 is available now at nike.com and select retailers.
From high octane glamour to refined, dynamic daywear, Ted’s new collection means that whatever the occasion, you’re sure to go Back to the Fuchsia.
Directed by Jack Driscoll
Produced by Hollie Forsyth
DOP Marek Mysicka