For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.
The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.
The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.
Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”
Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”
British No.1, Kyle Edmund, has today stated his ambition to become the best tennis player in the world as he prepares to take the Wimbledon Championships by storm next week. Speaking exclusively as part of Jaguar’s Show Your Edge content series, Edmund describes how his self-belief has been the driving force behind his impressive recent form.“I have developed a belief that there is no one I can’t beat and I’m at a stage now where I do not fear anyone.”
Edmund has shot up through the rankings this year and believes one asset in particular can give him the edge. “In my opinion I have the best forehand in the world. My ball striking is the best it has ever been, I have all the tools and that gives me great confidence going into Wimbledon.” The 23-year-old certainly isn’t shy in sharing where he feels his ambitions can take him. “There are so many things to accomplish”, Edmund says, “there’s always the determination to achieve more and, of course, eventually becoming number one in the world is one of those.”
Jaguar UK ambassador, Edmund, is approaching his first Wimbledon as British number one with a composed optimism, described how his predecessor has helped him build his edge. “I’ve spent four off seasons with Andy (Murray) and I remember thinking this guy is number three in the world, his work ethic is incredible, if that is what number three looks like, I can’t expect to work less and get higher than that. There are no shortcuts in this game.”
The short film is the first in a three-part series of ‘Show Your Edge’ films that will offer insight into the journeys of British tennis’ three biggest stars; Edmund, Johanna Konta and Andy Murray, as we approach the start of the Wimbledon Championships next week. Jaguar is entering its fourth season as the Official Car of The Championships, Wimbledon which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.
Beats by Dr. Dre today reveals the latest installment of its “Made Defiant” campaign, and they’ve pulled out all the stops.
Enlisting iconic director Guy Ritchie to provide his signature, high-octane and tongue-in-cheek style, the new film focuses on the defiant attitude footballers require to make it to the top, ahead of a huge year of World Cup action.
The film tells the individual stories of Andriy, a Russian kid with big dreams in the play-park where it all began for some of the best players of the planet. England’s Harry Kane, Germany’s Mesut Özil, Benjamin Mendy from France and Brazil’s own Neymar Jr all star in the new advert, where they showcase how they remained defiant to star for their respective countries while wearing the latest Beats by Dre Decade Collection headphones.
Sountracking the supercharged visuals is Anderson .Paak’s latest banger, “Bubblin,” which sets the pace as Eden Hazard, David de Gea, Fyodor Smolov, Gabriel Jesus, and Raúl Jiménez all feature as supporting cast alongside cameos from Beats family members Serena Williams, Thierry Henry, and Patrice Evra.
You may also recognise a certain voice from “Peaky Blinders,” with Paul Anderson narrating the new film, which you can watch in full above.
We are proud to announce that Populace has been officially selected for the Sci-Fi-London film festival. Stay tuned for more information.
Starring: Jamie Pigott
Directed By: Aaron Bevan-Bailey
Release Date: 2015
After a very nervous phone call to London Town, Frog Productions Ltd. is absolutely thrilled to announce that the Big Man himself, Nick Frost, (From masterpieces, such as “Shaun of the Dead” and “Hot Fuzz“.) has generously agreed to play a small role in our film! “How’s that for a slice of fried gold?”