Tabitha Denholm created this elegant installation piece to celebrate the launch of Baileys Chocolat Lux. It was inspired by the endeavours of the drink’s inventor who sampled hundreds of chocolates and whiskeys to find the perfect blend. Tabitha takes inspiration from Marie Antoinette’s banqueting glamour to cast four women in the roll of inventor each tasting a crucial ingredient – indelibly stamping the drink with a sense of feminine decadence. The intended effect was a moving tableau to work up the appetite of the guests at the experiential Bailey’s pop up who could stand and watch or let it wash over their peripheries as they enjoyed the party. –
Aldi Commercial Credits: Producer – Abby Moore, Creatives – Neil Lancaster, Dave Price (McCann Manchester), Direction – Mark Denton.
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