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Nike ~ Air Max Day ‘18

Turning Imagination Into Reality

Nike Sportswear global campaign for Air Max Day.

This year’s approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.


While there have been other Nike Air shoes designed explicitly for lifestyle, beginning with the 1987 Air Safari, these all featured air units originally created for running performance. The Air Max 270 unit, and its subsequent shoe, is the first 100-percent lifestyle Air shoe — designed with the same rigor as sport performance but for the demands of all-day wear. The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit. The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort. Expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too. The Air Max 270 is available now at nike.com and select retailers.




Head & Shoulders Table Tennis


Paul Winter Photography


Bailey’s Chocolat Luxe’

Tabitha Denholm created this elegant installation piece to celebrate the launch of Baileys Chocolat Lux. It was inspired by the endeavours of the drink’s inventor who sampled hundreds of chocolates and whiskeys to find the perfect blend. Tabitha takes inspiration from Marie Antoinette’s banqueting glamour to cast four women in the roll of inventor each tasting a crucial ingredient – indelibly stamping the drink with a sense of feminine decadence. The intended effect was a moving tableau to work up the appetite of the guests at the experiential Bailey’s pop up who could stand and watch or let it wash over their peripheries as they enjoyed the party. –


See more at:   http://www.partizan.com/darkroom/project/baileys-dr/#sthash.7ZsmQAhE.dpuf



Aldi Commercial




Aldi Commercial Credits: Producer – Abby Moore, Creatives – Neil Lancaster, Dave Price (McCann Manchester), Direction – Mark Denton.


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