Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.
The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.
It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.
Phoebe Bridgers – Scott Street an exclusive live performance for Vevo DSCVR, the channel for the best in new music.
It’s a real skill to wax forlorn without submitting to the depths of despair. In the last two years Phoebe Bridgers has shown us just how articulate she can be regarding the troubled side of life while still touting the small joys that mark most day to day experiences. Again and again, the singer-songwriter revels in the marvels of the emotional deets that shape who we are. After critics erupted over the eloquence of the 23-year-old’s ‘Stranger In The Alps’ (get the ‘Lebowski’ reference?), the Silver Lake-based Bridgers went through a wave of Joni-Jackson comparisons. Elements of the masters dot her songs, but some of her more recent heroes are Sun Kil Moon’s Mark Kozelek and Elliot Smith – tender wordsmiths whose best work is both vulnerable and poised. If you know Bridgers’ “Smoke Signals” and “Motion Sickness,” you might’ve heard her “Scott Street” before, too. But not like this. Our DSCVR performance turns the tune, inspired by a sunset stroll through her Echo Park hood, into an epic lament. Swirling fiddle lines and cloudy guitar flourishes prove the singer knows exactly what she needs to bolster her designs as she closes with farewell line of “don’t be a stranger.” Masterful.
Ebenezer – 53 Sundays an exclusive live performance for Vevo DSCVR, the channel for the best in new music. Ready to hear a little gospel? Good, because Ebenezer is ready to preach.
The UK singer showed up to our performance space with a chorus of four vocalists and took everyone to church on one of his newest songs, “53 Sundays.” It puts the passion in the foreground, and it makes you want to watch the young performer a whole lot more. A handful of artists know that Ebenezer has plenty of skills. He’s worked with Craig David, Ty Dolla $ign and Jeremih, and split tracks with Rejjie Snow and Col3trane. Last year he caught a nice buzz with “Cliché,” which he deemed “a testament to who I am.” So is last year’s “Ask Around,” which finds the young MC hitting the gas on his swag. Ultimately, it’s that kind of authority and daring you hear in his voice – there’s no mistaking the spirit when Ebenezer has the mic in hand. Roll through our exclusive take on “53 Sundays” and wait for the goosebumps to arrive. Ebenezer gives it everything he’s got.
For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.
The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.
The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.
Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”
Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”
Hello, are you there? Are you ready for a summer song with dance-pop appeal and island rhythm? Jax Jones wants to be your go to hip shaker with “Ring Ring,” a collaboration with London-based singer Mabel with a feature from New York City’s Rich the Kid.
The English producer is no stranger to chart success. His breakout “I Got U” with Duke Dumont reached No. 13 on the Hot 100 in 2014, and he’s held strong with solo productions “You Don’t Know Me,” “Instruction” and “Breathe” in the past year.
“Ring Ring” has a certain richness to it, a sensual depth to counterbalance the catchy pop hook, a definite groove to get things heated as the sun goes down. Rich the Kid, who you can catch this summer at Hot 100 Fest in New York, also helps out on the chorus.
Jones released “Ring Ring” with a playful visual that’ll have you reaching for the snacks. Enjoy the guiltless ear candy below.
Some singers bring it from the heart, some from the gut. When Dermot Kennedy lays into a lyric, his voice unites both regions, and the result is utterly expressive. The Irish singer-songwriter, who learned his craft in the shadow of heroes such as Glen Hansard and David Grey (two other artists who know about wearing their heart on their sleeve) is becoming more and more expert at calibrating drama.
As his 2013 EP ‘Dancing Under Red Skies’ indicated, his songs strive for the epic, and they often attain their goal. 2016’s “”After Rain”” resonated with lots of listeners – check those Spotify numbers – and his inspired production (tempered with hip-hop elements) on the ‘Doves & Ravens’ EP is giving his folk-pop essence a bit more muscle…and earning him lots of new fans as well. Passion is key to the young singer’s approach. You’ll see it immediately in our DSCVR performance of “”Glory.”” Share with anyone who is looking for the real deal.