Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer.
The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable formula that lasts for 10 days and is completely invisible until light hits it, at which point it glows bright white.
And Volvo say they the paint is part of a new drive to improve road cycling safety.
‘Every year more than 19,000 cyclists are injured on the UK’s roads,’ Nick Connor, of Volvo UK, said in a statement.
‘At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.’
LifePaint can be applied to clothes, helmets, and backpacks as well as bicycles.
It is currently only available in six cycling shops in Kent and London but Volvo says that if it is a success, it may be moved internationally.