They’ve been doubted. They’ve been tested. They’ve been told what to do. But you don’t make it to the world’s biggest stage without doing it your own way.
Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.
To help celebrate this milestone, basketball star Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) promotes the power of overcoming obstacles in the campaign titled “Made Defiant.”
Beats by Dr. Dre today reveals the latest installment of its “Made Defiant” campaign, and they’ve pulled out all the stops.
Enlisting iconic director Guy Ritchie to provide his signature, high-octane and tongue-in-cheek style, the new film focuses on the defiant attitude footballers require to make it to the top, ahead of a huge year of World Cup action.
The film tells the individual stories of Andriy, a Russian kid with big dreams in the play-park where it all began for some of the best players of the planet. England’s Harry Kane, Germany’s Mesut Özil, Benjamin Mendy from France and Brazil’s own Neymar Jr all star in the new advert, where they showcase how they remained defiant to star for their respective countries while wearing the latest Beats by Dre Decade Collection headphones.
Sountracking the supercharged visuals is Anderson .Paak’s latest banger, “Bubblin,” which sets the pace as Eden Hazard, David de Gea, Fyodor Smolov, Gabriel Jesus, and Raúl Jiménez all feature as supporting cast alongside cameos from Beats family members Serena Williams, Thierry Henry, and Patrice Evra.
You may also recognise a certain voice from “Peaky Blinders,” with Paul Anderson narrating the new film, which you can watch in full above.
Franco Noriega has solidified himself as a sex icon, earning the nickname “Naked Chef” after a generouscooking video went viral in 2016 that led him to TV features with Ellen DeGeneres and Martha Stewart. Since then, he’s managed to successfully leverage this reputation, having opened his Peruvian restaurant Baby Brasa in New York City and competed on Univision’s Mira Quién Baila. Now, Franco’s embarking on a pop music career, which harks back to his performing arts roots.
Producer Frank Santofimio, who’s collaborated with everyone from Chino Y Nacho and Daddy Yankee to Leslie Grace and Becky G, is behind Franco’s music breakout. The track is called “Me Aceleras,” and recruits a wildly stacked lineup for the accompanying video, out today. Photographer Mariano Vivanco, a fellow Peruvian, makes his music video debut, as top model Shanina Shaik acts as Noriega’s love interest throughout.