Cash + David ft. Rome Fortune ‘Pains 4 U’ by Youth Hymns

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Youth Hymns have created this atmospheric little video for electro-pop duo Cash + David’s track Pains 4 U. It sees the artists perform in a largely empty house which has been lit up in a large-scale lightshow of highly contrasted, vibrant neon colours. But the mood that’s created is one of loneliness, with as the two figures amble around the misty, littered space. The result is a highly watchable and dreamy video with a cool, staccato edit and lovely lighting design.

FROM THE DIRECTOR

YOUTH HYMNS:

“Our man Lee hooked up an old house with 1,000 remote controlled coloured lights. We then stood outside the house in the middle of the night and got busy conducting a concerto of patterns and colours. It was like Fantasia or something. The nosey neighbours thought they were hallucinating.

CREDITS

DIRECTOR
Youth Hymns
PRODUCER
Jon Mealing
PRODUCTION COMPANY
PartizanPartizan website
EXECUTIVE PRODUCER
Claire Stubbs
PRODUCTION MANAGER
Suzi Simms
1ST AD
Tom Ivens
DIRECTOR OF PHOTOGRAPHY
Youth Hymns
GAFFER
Lee Parfitt
EDITOR
Youth Hymns
COLOURIST
Toby Tomkins
PRODUCTION ASSISTANT
Yailin Acosta
PRODUCTION ASSISTANT
Esrael Alem
RUNNER
Sam Pope
ELECTRICIAN
Yuri Poots
ELECTRICIAN
James Canavan